Top 5 Social Apps Performance in Uruguay Q4 2022

In the fourth quarter of 2022, the social app landscape in Uruguay saw varying performance trends across the top 5 applications. Here’s a detailed look at how Facebook, TikTok, Instagram, X, and TikTok Now performed during this period.

Facebook from Meta Platforms, Inc. saw a consistent weekly download rate, peaking at 11.9K in late October. Weekly revenue experienced a slight dip mid-quarter but ended with a peak of approximately $419 in mid-December. Active users remained relatively stable, hovering around 1.7M.

TikTok by TikTok Pte. Ltd. showed an impressive download trend, reaching up to 13K downloads in the last week of December. Revenue fluctuated, peaking at around $5K in late September and December. Active users maintained a steady climb, reaching over 936K at the end of October.

Instagram maintained a strong presence with downloads peaking at 12.3K in early October. Revenue varied slightly, with a peak of $146 in early November. Active users saw a notable increase, reaching approximately 1.62M by the end of December.

X from X Corp. demonstrated a steady download rate, peaking at about 5.6K in late October. Revenue saw a significant increase in early November, reaching up to $111. Active users remained stable, around 460K throughout the quarter.

TikTok Now showed a decline in downloads, starting strong at 12.2K in late September but dropping to 410 by the end of December. Active users fluctuated, peaking at 17.1K in early October but decreasing to 10.8K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.